Campaign
planning with configurable workflow and collaboration top^
OpenBOX MCM provides a configurable workflow to handle multiple
stages in the campaign planning process – design, approval,
rollout, etc. Create activities for various steps in the campaign
and assign them to appropriate personnel. Track the budgeted
amount and actual cost expended. The start date, end date and
external contacts are captured for each campaign.
Schedule and execute targeted marketing campaigns top^
Create and execute targeted e-mail campaigns including text
and HTML messages with easy-to-use interface. Personalize
messages using “mail merge” fields and target
to specific lists. Schedule campaigns with series of messages
to be delivered at various dates and times.
Manage campaign
collateral centrally
top^
Specify marketing collateral required at different stages
of a campaign. If available in electronic format, attach it
to the appropriate campaign activity. Attach multiple files,
if required. Specify and assign scripts for an inbound/outbound
telemarketing agent. With OpenBOX MCM, the agent can see the
script when performing the activity. The branding and positioning
remains consistent as the collateral management is centrally
controlled.
Provides one view of the customer top^
All account information is available in one place for easy
reference. Access all critical business information generated
across various touch points.
Capture and assign leads automatically top^
Automatically collect and transfer leads from website using
a customized form. All prospects whether they download
a white paper or attend an event will be captured in the
database. Leads are assigned automatically based on customized
territory rules.
Identify cross-sell/up-sell opportunities top^
Create and run queries to identify possible cross-/up-selling
opportunities within existing database. Use MCM to run
and track the success of campaigns that address these opportunities.
Segmentation and targeting top^
Use powerful querying and reporting features to optimize
marketing strategy with no IT assistance. Generate reports
in various formats including colorful charts for presentations.
Manage opt-in/opt-out preferences top^
Execute permission-based marketing using prospect/customer
opt-in/opt-out preferences. Focus campaigns on more receptive
target markets keeping in mind most preferred channels.
Measure marketing ROI top^
Measure multi-channel campaigns in real-time by number of
leads generated, opportunities in the pipeline, number
of sales and revenue generated. For web-based e-mail or
banner ad campaigns, click-through rates and conversation
ratios are available.
Event triggered
actions
top^
Monitor campaigns 24x7 and take automatic actions. Test market
and measure various campaigns and lists for effectiveness.
Send automatic alerts to press/analysts whenever press releases
are generated.
Configure and customize to match your workflow top^
Configure, customize and integrate the OpenBOX enterprise
solution to match existing workflow. Customize views by
setting up dashboards and gadgets. Access favorite queries/reports
using a submenu. Add new fields, create tables and design
forms to suit individual needs.
Fast deployment top^
Easy to customize and intuitive to use, OpenBOX solutions
can be up and running in days.
Part of a complete integrated CRM solution top^
Integrate with Sales Force Automation and Marketing Campaign
Management for a complete CRM solution; add on expanded
enterprise solutions - Order Process Management, Project
Management and Partner Management- for a complete enterprise-wide
solution.
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